The ROG Strix SLC IV 360 ARGB LCD is ASUS’s response to a market that has clearly shifted toward the premium segment, and the cooler delivers a package that only makes complete sense for those entering the ROG ecosystem with all major components from ASUS. Those who buy just the cooler and install it on a motherboard from another manufacturer get a good AIO, but they miss out on the very feature that sets it apart and justifies its price.