At Computex 2024, ASUS showcased remarkable innovations in PC hardware, integrating cutting-edge technologies with AI and advanced cooling solutions. Highlights included the new NVIDIA GeForce RTX 40 series GPUs, offering enhanced AI capabilities and top-tier graphics performance, and the Z790 motherboards designed for AI potential. ASUS also introduced AI BuildNavigator for step-by-step PC assembly assistance and new AIO liquid coolers in the ProArt and ROG Strix series.