The advantage of the ZenFone 10 was the more affordable price, but the 11 Ultra costs 4,999 lei in the base version, and 5,499 lei in the top version. Even with the pre-order discount, it doesn't seem to me that it can compete well in the market, given that there are phones with better cameras. Those who want an ASUS but aren't interested in an animated secondary screen, an extra charging port, capacitive buttons, and an active cooler can choose the ZenFone 11 Ultra without excitement.