I like what ASUS did with the Zenfone 11 Ultra. I can't say I mind that they went back to a bigger form factor with a generous screen and a big battery. I think the Zenfone 11 Ultra is a good option for those who want exceptional performance and a gorgeous screen. The biggest con doesn't even have to do with the phone itself. It's the fact that ASUS doesn't have the branding that Samsung or Xiaomi have. But overall, it is worth considering if you want the best a top phone has to offer right now.