The Asus Zenfone 10 is truly a top 10 compact flagship. It's very well-equipped hardware and pretty much wipes the floor with the main competitors. It has good battery life and ok cameras. It's the perfect fit for those who want a one-handed phone to be compact and lightweight, but still very capable. Price-wise it's pretty good, the basic version starts in Romania from 3.999 lei. I think in terms of competition it is well placed. But it's still a pretty hefty sum for the average consumer.