The Zenbook Pro 16X OLED is more of an investment in the Content Creation area, for companies, or people who do photo-video editing of a certain level, professionally, not just as a hobby. For the average end-user there are many, maybe dozens of other more suitable solutions in the Zenbook range. It's all about asking the right question about what we want, what tasks we want to use the laptop for, and the answer comes automatically.