The ZenFone smartphone line is in continuous maturation. Even though ASUS has entered this market quite late, the company has demonstrated that it can develop good smartphones at competitive prices, the ZenFone 2, ZenFone 3 and ZenFone 4 series enjoying good sales, especially in the entry and mid market -range. ZenFone 5 seems to continue in this direction, and the main model of the series is trying to provide premium features and construction in a not too expensive device, built on the current trends.