The phone has a solid edge over similar configurations because of its 5000mAh battery that can also power other devices. But the biggest surprise comes not from the hardware rather than the hardware bidder but from the sale price on the shelf. ASUS ZenFone 4 Max (ZC554KL) can be purchased with only 700 lei, a price that is well below that practiced by ASUS competitors, which is why the handset receives the "Best Choice" award.