At CES 2025, ASUS unveiled a broad lineup of products, including Zenbook and Vivobook laptops, B850/B860 motherboards, and ROG devices like the ROG NUC 2025, Zephyrus G14, and Strix Scar 16. Key highlights were the ROG Astral GPUs for RTX 5090/5080 and AMD Radeon RX 9070XT.